Privacy Policy

LAST UPDATED: March 17, 2026

Thank you for using this website, which is owned by Everidge, Inc. and it affiliates, subsidiaries, divisions, and companies (collectively, “Everidge,” “we,” “us,” or “our”). This Privacy Policy (the “Policy”) applies to personal information (“Personal Information”) Everidge collects online and offline, including via our website, https://www.everidge.com/, our SmartRite mobile application, and any other online or offline services we may offer (collectively, our “Services”). By using our Services, you are accepting the practices set out in this Privacy Policy, together with our California Supplemental Privacy Policy and our Terms of Use.

PERSONAL INFORMATION WE COLLECT

We collect the following categories of Personal Information:

  • Identifiers, such as name, alias, postal address, unique personal identifier, online identifiers, Internet Protocol address, email address, account name, signatures, physical characteristics or description, telephone number, or other similar identifiers.
  • Financial Information, including bank account number, credit card number, debit card number, or any other financial information that does not allow access or withdrawal of funds.
  • Insurance Information, including insurance policy number or health insurance information.
  • Characteristics of Protected Classifications under state or federal law, such as age and gender.
  • Commercial Information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet or Other Network Information, such as browsing history, search history, information regarding your interactions with our websites or advertisements.
  • Geolocation Data, such as device location that is more granular than a city or town.
  • Audio, Electronic, Visual and Similar Information, such as call and video recordings.
  • Professional or Employment-Related Information, such as work history and prior employer.
  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Sensitive Personal Information, including Personal Information that reveals your precise geolocation that is used or intended to be used to locate you within a small geographic area (less than a radius of 1,850 feet).

SOURCES OF PERSONAL INFORMATION

  • Directly From You.Everidge collects information you provide to us when you use our website or when you otherwise interact with us. For example, we collect the information you provide when you create an account, place an order, ask us a question, or otherwise interact with us. Types of Personal Information we may collect directly from you include your name, username and password, postal address, email address, phone number, and business contact information.
  • From Other Sources. Everidge also collects Personal Information from other sources, such as from our vendors and from third parties when they disclose Personal Information to us. We may also collect Personal Information about you in other contexts, such as from our customers’ or prospective customers’ websites or marketing materials, or via social media.
  • Via Cookies & Other Tracking Technologies.Everidge collects personal information passively via cookies and other tracking technologies (collectively, “Cookies”). This typically includes information about our website visitors, such as your browsing information, usage information, and device information. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Services. To learn more about Google Analytics, visit http://www.google.com/intl/en/analytics/privacyoverview.html.

HOW WE USE PERSONAL INFORMATION

We use the Personal Information we collect for the following purposes:

  • to provide the information, products, and services you request;
  • to contact you with information and notices related to your use of our Services;
  • to provide you with effective customer service;
  • to provide you with a personalized experience when you use our Services;
  • to better understand your needs and interests;
  • to improve our products or services, develop new products and services, perform quality control activities, and conduct data analytics;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • to invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);
  • for security, credit, or fraud prevention purposes;
  • to improve the content, functionality and usability of our Services;
  • to improve our products and services and to attract investors;
  • to improve our marketing and promotional efforts;
  • for our legal and compliance purposes; and
  • for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

We may also deidentify any Personal Information we collect about you. When we do so, we take reasonable measures to ensure that the information cannot be associated with a consumer or household, and we maintain and use the information in deidentified form. We will not attempt to reidentify the information, except that we may attempt to reidentify the information solely for the purpose of determining whether our deidentification processes satisfy applicable legal requirements. After it has been deidentified, the information is no longer Personal Information and is not subject to this Policy.

To the extent we collect Sensitive Personal Information, we do not use such information for purposes other than those permitted by the California Consumer Privacy Act (“CCPA”) regulations.

HOW WE DISCLOSE PERSONAL INFORMATION

We disclose the categories of Personal Information listed in the “Personal Information We Collect” section, above, in the following contexts:

  • To our Affiliates, Subsidiaries, and Vendors.Everidge discloses the Personal Information we collect to our affiliates, subsidiaries, and vendors who act on our behalf. For example, we use vendors to operate our Services; to conduct surveys; and to help us with our promotional efforts. These vendors may need Personal Information about you to perform their obligations. We contractually require our vendors to keep the Personal Information they process on our behalf confidential and to use it only to provide services on our behalf.
  • To Marketing and Analytics Providers. We may disclose personal information we collect via our Services to third parties for marketing and analytics purposes. For more information about these disclosures and details about how to opt out, please see the “Sale & Sharing of Personal Information” section of our California Supplemental Privacy Policy.
  • As Described in a Privacy Notice or With Your Consent.We may disclose Personal Information as described in any privacy notice we provide to you via our Services, or with your consent if we obtain it from you in a particular context.
  • In Aggregate or De-Identified Form.We may aggregate or de-identify the Personal Information we collect, and we may disclose aggregated and/or de-identified information to our vendors, and to third parties for our business operational purposes and for any other purposes permitted by applicable law.

We may also disclose Personal Information in the following contexts:

  • As Part of a Business Transfer.We may disclose Personal Information to a successor organization if, for example, we transfer the ownership or operation of all or a portion of our Services to another organization, we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, we will seek assurances that the successor organization will treat the Personal Information we disclose to it in accordance with this Policy.
  • To Comply with Laws and Protect Our Rights and the Rights of Others.We may disclose Personal Information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our other agreements; or to protect our own rights or property or the rights, property, or safety of our users or others.

YOUR CHOICES

You may opt out from receiving promotional emails from us by clicking the “unsubscribe” link in the footer of any promotional email you receive from us. If at any time you wish to be removed from our physical and/or email mailing lists, you may also contact us using the contact information provided at the end of this Policy. Please provide your full name, company name (if any), postal address, and email address so that we can locate you on our mailing lists. You may also opt out of any promotional text messages from us by responding “STOP.” We will honor your request within a reasonable period of time and, in any event, within the time limits set by applicable law.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We maintain reasonable and appropriate administrative, technical, and physical safeguards to protect the confidentiality and security of Personal Information we collect about you. Unfortunately, no website, server, or database is completely secure. We therefore cannot ensure that your Personal Information will not be disclosed, misused, or lost by accident or by the unauthorized acts of others.

INTERNATIONAL TRANSFERS OF INFORMATION

Everidge is headquartered in the United States, and any information transmitted to us may be stored, accessed, or processed in the United States. Residents of some other countries, including residents of the European Union and the United Kingdom, should be aware that the laws of the United States may not be as protective as the laws of your home country.

RETENTION OF PERSONAL INFORMATION

Everidge stores the Personal Information we collect for as long as is necessary for the purpose(s) for which we collected it and in accordance with applicable law and our legitimate business interests.

When assessing the data retention period, we take into account the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the Personal Information, whether we can achieve those purposes through other means, and the applicable legal requirements.

CHILDREN UNDER THE AGE OF THIRTEEN

Our Services are not intended for children or minors under the age of thirteen years. If you believe that a child under age thirteen has submitted Personal Information to us on or through the Services, please contact us using the information provided below so that we can take appropriate action.

LINKS TO OTHER SITES

Our Services may provide links to other websites operated by third parties. Everidge does not control these websites and is not responsible for their data practices. Any information you provide to third parties on their websites is covered under their privacy and data collection policies and is not covered by this Policy. We urge you to review the privacy policy posted on any website you visit before using the website or providing any Personal Information.

CHANGES TO THIS POLICY

This Policy is effective as of the last updated date stated at the top of this Policy. We may change this Policy from time to time. By interacting with us after we make any such changes to this Policy, you accept such changes. Please be aware that, to the extent permitted by applicable law, our use of the Personal Information we collect is governed by the Policy in effect at the time we collect the information. We encourage you to refer back to this Policy on a regular basis.

CONTACT US

If you have any questions regarding this Privacy Policy, please contact us via email at [email protected] or at:

Everidge, Inc.
15600 37th Avenue N., Suite 100
Plymouth, MN 55446

EVERIDGE, INC. – SUPPLEMENTAL CALIFORNIA PRIVACY POLICY

LAST UPDATED: March 17, 2026

This Supplemental California Privacy Policy (“Policy”) explains how Everidge, Inc. and its affiliates, subsidiaries, divisions, and companies (collectively, “Everidge,” “we,” “us,” or “our”) processes personal information (“Personal Information”) that we collect from and about California residents with whom we interact, whether online or offline, such as California residents who visit our websites or otherwise utilize our services (collectively, the “Services”), and California residents who work for vendors and third parties with which we interact (collectively, “consumers,” “you,” “your”). We have adopted this Policy to explain what Personal Information may be collected about you, how we use this information, and under what circumstances we may disclose this information, in accordance with the California Consumer Privacy Act (“CCPA”).

Please note that this Policy does not apply to information we collect about employees, job applicants, or independent contractors.

For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include de-identified or aggregate information, public information lawfully available from governmental records, or other information that falls outside of the scope of the CCPA.

PERSONAL INFORMATION WE COLLECT

We collect and have collected in the past 12 months the following categories of Personal Information about consumers:

  • Identifiers, such as name, alias, postal address, unique personal identifier, online identifiers, Internet Protocol address, email address, account name, signatures, physical characteristics or description, telephone number, or other similar identifiers.
  • Financial Information, including bank account number, credit card number, debit card number, or any other financial information that does not allow access or withdrawal of funds.
  • Insurance Information, including insurance policy number or health insurance information.
  • Characteristics of Protected Classifications under state or federal law, such as age and gender.
  • Commercial Information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet or Other Network Information, such as browsing history, search history, information regarding your interactions with our websites or advertisements.
  • Geolocation Data, such as device location that is more granular than a city or town.
  • Audio, Electronic, Visual and Similar Information, such as call and video recordings.
  • Professional or Employment-Related Information, such as work history and prior employer.
  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Sensitive Personal Information, including Personal Information that reveals your precise geolocation that is used or intended to be used to locate you within a small geographic area (less than a radius of 1,850 feet).

PURPOSES FOR COLLECTING, PROCESSING, & DISCLOSING PERSONAL INFORMATION

We collect, process, and disclose, and we have collected, processed, and disclosed in the past 12 months, the categories of Personal Information listed in the “Personal Information We Collect” section, above, to:

  • to provide the information, products, and services you request;
  • to contact you with information and notices related to your use of our Services;
  • to provide you with effective customer service;
  • to provide you with a personalized experience when you use our Services;
  • to better understand your needs and interests;
  • to improve our products or services, develop new products and services, perform quality control activities, and conduct data analytics;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • to invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);
  • for security, credit, or fraud prevention purposes;
  • to improve the content, functionality and usability of our Services;
  • to improve our products and services and to attract investors;
  • to improve our marketing and promotional efforts;
  • for our legal and compliance purposes; and
  • for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

We may also deidentify any Personal Information we collect about you. When we do so, we take reasonable measures to ensure that the information cannot be associated with a consumer or household, and we maintain and use the information in deidentified form. We will not attempt to reidentify the information, except that we may attempt to reidentify the information solely for the purpose of determining whether our deidentification processes satisfy applicable legal requirements. After it has been deidentified, the information is no longer Personal Information and is not subject to this Policy.

To the extent we collect Sensitive Personal Information, we do not use such information for purposes other than those permitted by the California Consumer Privacy Act (“CCPA”) regulations.

RETENTION OF PERSONAL INFORMATION

Everidge stores the Personal Information we collect for as long as is necessary for the purpose(s) for which we collected it and in accordance with applicable law and our legitimate business interests.

When assessing the data retention period, we take into account the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the Personal Information, whether we can achieve those purposes through other means, and the applicable legal requirements. 

SALE & SHARING OF PERSONAL INFORMATION

We Sell and Share Personal Information collected via cookies and other tracking technologies (collectively, “Cookies”) regarding your interactions with our Services and have Sold and Shared such Personal Information in the past 12 months. We may Sell and Share such information to third parties, such as marketing and analytics providers, for the following purposes: to market and advertise our products and services, including to inform you of products or other features, such as our newsletter, that we believe may be of interest to you, and for data analytics, including to better understand our audiences, evaluate interest in the Services, and improve the Services. We do not otherwise “Sell” or “Share” other types of Personal Information we may collect about you.

Subject to some exceptions, a “Sale” is the disclosure of Personal Information to a third party for monetary or other valuable consideration, and a “Share” is the disclosure of Personal Information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.

Consumers have the right to opt-out of the Sale and Sharing of their Personal Information and can submit a request to opt out by clicking the “Do Not Sell or Share My Personal Information” link on our cookie banner, checking the box next to “Do Not Sell or Share My Personal Information” on our opt-out preferences banner, and clicking “Save My Preferences.”

We also do not process Personal Information for purposes of profiling or to engage in automated decision making in furtherance of decisions that produce legal or similarly significant effects (which means a decision that results in the provision or denial of financial or lending services, housing, insurance, education enrollment or opportunity, criminal justice, employment opportunities, health-care services, or access to essential goods or services).

Additionally, we do not have actual knowledge that we Sell or Share Personal Information of consumers who are under 16 years of age.

HOW WE DISCLOSE PERSONAL INFORMATION

We disclose the categories of Personal Information listed in the “Personal Information We Collect” section, above, in the following contexts:

  • To our Affiliates, Subsidiaries, and Vendors.Everidge discloses the Personal Information we collect to our affiliates, subsidiaries, and vendors who act on our behalf. For example, we use vendors to operate our Services; to conduct surveys; and to help us with our promotional efforts. These vendors may need Personal Information about you to perform their obligations. We contractually require our vendors to keep the Personal Information they process on our behalf confidential and to use it only to provide services on our behalf.
  • To Marketing and Analytics Providers. We may disclose personal information we collect via our Services to third parties for marketing and analytics purposes. For more information about these disclosures and details about how to opt out, please see the “Sale & Sharing of Personal Information” section of our California Supplemental Privacy Policy.
  • As Described in a Privacy Notice or With Your Consent.We may disclose Personal Information as described in any privacy notice we provide to you via our Services, or with your consent if we obtain it from you in a particular context.
  • In Aggregate or De-Identified Form.We may aggregate or de-identify the Personal Information we collect, and we may disclose aggregated and/or de-identified information to our vendors, and to third parties for our business operational purposes and for any other purposes permitted by applicable law.

We may also disclose Personal Information in the following contexts:

  • As Part of a Business Transfer.We may disclose Personal Information to a successor organization if, for example, we transfer the ownership or operation of all or a portion of our Services to another organization, we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, we will seek assurances that the successor organization will treat the Personal Information we disclose to it in accordance with this Policy.
  • To Comply with Laws and Protect Our Rights and the Rights of Others.We may disclose Personal Information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our other agreements; or to protect our own rights or property or the rights, property, or safety of our users or others.

SOURCES OF PERSONAL INFORMATION

  • Directly From You.Everidge collects information you provide to us when you use our website or when you otherwise interact with us. For example, we collect the information you provide when you create an account, place an order, ask us a question, or otherwise interact with us. Types of Personal Information we may collect directly from you include your name, username and password, postal address, email address, phone number, and business contact information.
  • From Other Sources. Everidge also collects Personal Information from other sources, such as from our vendors and from third parties when they disclose Personal Information to us. We may also collect Personal Information about you in other contexts, such as from our customers’ or prospective customers’ websites or marketing materials, or via social media.
  • Via Cookies & Other Tracking Technologies.Everidge collects personal information passively via Cookies. This typically includes information about our website visitors, such as your browsing information, usage information, and device information. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Services. To learn more about Google Analytics, visit http://www.google.com/intl/en/analytics/privacyoverview.html.

YOUR PRIVACY RIGHTS

California consumers have the following rights regarding our collection and use of their Personal Information, subject to certain exceptions.

  • Rights that Require Verification.You may exercise the data subject rights below via our data subject rights webform or by calling 888-227-1629. You may also authorize an agent to make data subject requests on your behalf. In such instances, authorized agents may use the same methods as you to submit the requests on your behalf. To verify your identity and protect your Personal Information, we may ask the requestor to provide information that will enable us to verify your identity in order to comply with your data subject request, such as asking your agent to provide proof of signed permission from you, or we may ask you to confirm with us directly that you provided the agent with permission to submit the request. In some instances, we may decline to honor your request if an exception applies under applicable law. We will respond to your request consistent with applicable law.
    • Right to Know: You have the right to know the following details about our privacy practices at or before the point of collection. You may also request that we provide you with information about the following aspects of how we have handled your Personal Information specifically in the 12 months preceding your request:
    • The categories of Personal Information we have collected about you;
    • The categories of sources from which such Personal Information was collected;
    • The business or commercial purpose for collecting, Selling or Sharing Personal Information about you;
    • The categories of Personal Information about you that we disclosed and the categories of third parties to whom we disclosed such Personal Information;
    • The categories of Personal Information about you that we Sold or Shared, and the categories of third parties to whom we Sold or Shared such Personal Information;
    • The categories of Sensitive Personal Information we collect, the purposes for which it is collected or used, and whether that information is Sold or Shared; and
    • The length of time we intend to retain each category of Personal Information, or if that is not possible, the criteria used to determine that period.
    • Right to Delete: You may request that we delete any Personal Information about you we that we collected from you.
    • Right to Correct: You may request that we correct any inaccurate Personal Information we maintain about you.
    • Right to Access Specific Pieces of Personal Information: You may ask to obtain the specific pieces of Personal Information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the Personal Information to another entity without hindrance. You may not exercise this right more than two times in a calendar year.
  • Rights that Do Not Require Verification:You may exercise these rights by clicking the “Do Not Sell or Share My Personal Information” link on our cookie banner, checking the box next to “Do Not Sell or Share My Personal Information” on our opt-out preferences banner, and clicking “Save My Preferences.”
    • Right to Opt-Out of Sale:You have the right to opt out of the Sale of your Personal Information.
    • Right to Opt-Out of the Sharing of Your Personal Information or the Use of Your Personal Information for Targeted Advertising:You have the right to opt-out of the Sharing of your personal information or our use of your Personal Information for targeted advertising purposes.
  • Opt-Out Preference Signals.Some web browsers or devices offer settings where you may pre-set a signal to websites that you do not want to have your online activity and behavior tracked, Sold, Shared, or otherwise used for targeted advertising purposes. We recognize the opt-out preference signals that we are required to recognize for compliance with applicable law. Where required by law, we treat the opt-out preference signals we are required to comply with as a valid request to opt-out of Sale, Sharing, and processing for purposes of targeted advertising, as applicable, for the browser or device through which the signal is sent and any consumer profile we have associated with that browser or device, including pseudonymous profiles. Further, if we know the identity of the consumer from the opt-out preference signal, we will also treat the opt-out preference signal as a valid request to opt out of Sale and Sharing for such consumer. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit. Please note, however, that our sites are not currently configured to recognize the “Do Not Track” signal.
  • Non-Retaliation. We will not retaliate against you for exercising your data subject rights. For example, we will not deny goods or services to you as a result of you exercising your data subject rights.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We maintain reasonable and appropriate administrative, technical, and physical safeguards to protect the confidentiality and security of Personal Information we collect about you. Unfortunately, no website, server, or database is completely secure. We therefore cannot ensure that your Personal Information will not be disclosed, misused, or lost by accident or by the unauthorized acts of others.

OTHER DISCLOSURES

  • Direct Marketing. California Civil Code § 1798.83 permits California residents to annually request certain information regarding our disclosure of Personal Information to other entities for their direct marketing purposes in the preceding calendar year. We do not disclose to third parties for their own marketing purposes the categories of Personal Information listed in California’s “Shine the Light” law, such as names, addresses, email addresses, and telephone numbers.
  • Financial Incentives. We do not provide financial incentives to California consumers who allow us to collect, retain, Sell, or Share their Personal Information. We will describe such programs to you if and when we offer them to you.

CHANGES TO THIS POLICY

This Policy is effective as of the last updated date stated at the top of this Policy. We may change this Policy from time to time. By interacting with us after we make any such changes to this Policy, you accept such changes. Please be aware that, to the extent permitted by applicable law, our use of the Personal Information we collect is governed by the Policy in effect at the time we collect the information. We encourage you to refer back to this Policy on a regular basis.

CONTACT US

If you have any questions regarding this Privacy Policy, please contact us via email at [email protected] or at:

Everidge, Inc.
15600 37th Avenue N., Suite 100
Plymouth, MN 55446